Cultural Orientation

Cognitive Styles : How Thais Organize and Process Information

Thais cultivate alternatives and are usually open to information on most issues. They live in a concrete, associative, pragmatic world where the present is more important than the future and the person takes precedence over the rule or law.

Negotiation Strategies : What Thais Accept as Evidence

The truth develops from subjective, fatalistic feelings on the issue modified by faith in the ideologies of Theravada Buddhism. Thais with higher education from foreign universities may accept objective facts as a sole basis for evidence.

Value Systems  : The Basis for Behavior

Religion plays a very important part in a Thai’s life, but it does not dictate his or her every move. There are no absolute demands because their form of Buddhism precepts of Buddhism, if any, they will follow.


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